Making money

Sponsored advertising (Adcasting)

Inserting sponsored 'audio adverts' into pod/phonecasts is a great way to ensure that you are spending your advertising budget wisely by reaching your target audience directly. More info.....

Using our exclusive billing models we can 'monetise' your shows. Listeners can 'pay per listen' or we can provide 'subscription based billng models'

Exclusivity within your pod/phonecasts

By offering exclusive content wihin your pod/phonecasts you are offering something that is unavailable elsewhere. For instance if you have an artist on your record label with a loyal fanbase. Fans will pay to get exclusive news, song material, blogs, information etc that they cant get anywhere else. And while you are creating your exclusive content why not get a sponsor to advertise on the show?

Integrating Mobile solutions

This ties in with exclusivity. Why not run SMS competitions to win exclusive products,material,music,tickets etc only via your pod/phonecast. Why not use an SMS voucher system that your clients can redeem against your new product? Why not offer exclusive mobile content, via your pod/phonecast? Listeners can text in to a shortcode to get the exclusive content direct to their mobile phone.
 

Benefits for your business or organisation

• Increased online visibility to your target market
• Increased internet visibility & traffic from the RSS log & Podcasting directories
• Improved level of perceived expertise from your target market
• Increased internet visibility from the search engines
• Increased mind share from your target audience
• People listen to phonecasts / podcasts while doing other tasks online
• Communication medium is more powerful than text
• Value added offerings to your target market that are only available in audio/video format (exclusive content for example)
• They can also take you messaging with them on their portable media player such as an iPod,mobile phone, mp3 player
• More frequent touch points and more frequent “top of mind” participation from your target audience
• Increased perception of your product, service, brand or value in customers minds
• Phone / Podcasting is 'narrowcasting', not 'broadcasting', which means you can deliver targeted content to interested parties
• Audio makes your message accessible to people who would otherwise be excluded, such as the visually impaired
• You will gain a competitive edge by becoming an ‘early adopter’ of this exciting new format
• Consumers can subscribe to your phonecast and be notified of new audio by text message
• In brand creation, user retention, and content provision Phonecasting adds a new dimension to traditional
  

I'm interested, what next?