Adcasting is here to stay!

Organisations such as BBC, Guardian, Microsoft and others are currently sponsoring podcasts. AdCasting is the perfect compliment to Pod/PhoneCasting.

Our AdCasting system comes complete with 'ad campaign management' facilities such as the ability to specify budgets, ability to modify the campaign at any time, real-time statistics and reporting functionality. Technologies such as television and radio rely on "pushing" their programming to users. Pod/PhoneCasting , on the other hand, is a "pull" technology.

What this means is that users choose to listen to, what they want, when they want. As an advertiser, you can leverage this platform to target relevant ads to a captive audience.

Highlights

Advertisers can placed highly targeted audio ads in popular podcasts

Highly targeted ‘keyword matched, geo location marketing

Stats available in real time

Own administration area

Advertisers have the ability to reach their audience wherever they are in the world

Upload the adcast audio file by registering, select category to sponsor, drill down and sponsor specific keywords, specific budget, bid on the keywords

I'm interested, what next?